No more watching the straight men kiss...
"The Snickers kiss" ad has been spanked and put to bed, with no goodnight kiss! After an outcry from "various groups" Masterfoods' has pulled the ad campaign, but not before justifying it's marketing strategy...
"Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive."
Wow! That must feel good- the repugnance of men kissing hit it's target audience, the 18-25 male... and scored with them, go figure! I guess applying Masterfoods' logic we should allow the KKK to run promo spots during Michael Richards upcoming comedy shows.
Just because people approve, doesn't make it right...need I remind folks of Andrew "Dice" Clay, Milli Vanilli and their Grammy, or the Macarana? 'Nuf said!
If they had someone cute, like say, um, Tom Brady and Brady Quinn in the commercial, would people have felt the same way?
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